Pulse
Designed a modern brand identity for a tech startup, including logo, typography, and color scheme to establish a strong market presence.
The challenge
Crafting a cohesive and modern brand identity for a tech startup entering a competitive market. The goal was to create a visual identity that stands out while resonating with their target audience.
Research & analysis
We conducted in-depth research on the tech industry's branding trends, target demographics, and competitors. By analyzing successful brand strategies, we identified key design elements that would ensure differentiation and relevance.
Concept & strategy
The strategy revolved around designing a timeless yet innovative logo, selecting modern typography that aligns with the tech niche, and developing a color palette that conveys trust and innovation. A cohesive design system was conceptualized to strengthen brand recall.
Design & development
The logo design process included exploring various geometric and abstract forms, ultimately landing on a sleek, minimalist logo symbolizing progress and connectivity. Typography and color choices were finalized to create a consistent and professional visual language
The solution
The final brand identity delivered a polished logo, a vibrant yet professional color scheme, and clean typography. These elements were compiled into a detailed brand guideline, enabling the tech startup to maintain consistency across all platforms and materials.